Beautiful form and color, comfortable feel, and a whimsical sense of fun—that’s iida’s new “lotta” mobile phone. The moment you see and touch it is the moment you let down your guard: lotta’s charm is unmistakable. Nothing about this product is more important than the care with which it is crafted. A sense of calm and trust exudes from the very form of the product itself. With this familiar, natural feel, and a jouissance that rewards the slightest touch, lotta appeals to a wide range of people with myriad sensibilities and lifestyles. Say hello to the newest iida basic model.