The adapter is revolutionary, with a long cord that resembles the vine of a plant. It dangles, it coils, it crawls, completely transforming the atmosphere of your room. Limited only by your imagination.
Perhaps what was missing most was the spirit of play. Some things are made not to stand out, but once new ideas and colors are added on, they change into items that transform the whole impression of the room. How wonderful would it be if you could share something that only you yourself could enjoy! Products inspired by such ideas are harbingers of entirely new forms of communication. It’s the seemingly inconsequential things all around us, such as peripheral devices, that loom large in our lives. That’s just one of the many new possibilities iida helps bring to life. How you use such “lifestyle products” all depends on your own ideas.
AC Adapter MIDORI
How about spicing up your room with another ornamental house plant? Whichever mobile phone you choose, you’ll find that the old, boring adapter cord has changed its shape to a vine-like plant. No more re-charging in the obscure recesses of your room. Suddenly, your mobile phone is everywhere—dangling from the wall, crawling along the floor, coiling around the table. It exudes a bold accent on the living space around you. Drawing its sustenance from plants, the mobile phone is always in good health. One look at the adaptor and your room changes into a festive scene.
Shunsuke Umiyama
Shunsuke Umiyama was born in Tokyo in 1981. He was involved in original design and production while in design school and established MicroWorks in 2003 at the time of his graduation. He has engaged in a wide range of designs, from product design to furniture, accessories, and space, and always seems to break the constraints of genre and materials. Further, he has launched his own label “MicroWorks Label” and undertakes original product planning and sales.
