iida is dedicated to pursuing forms that delight and ideas that stimulate the imagination, and then presenting them as prototypes. In each of these models lies the core of iida’s raison d’etre. To help you feel wonder each time you use a mobile phone, to enable you to anticipate unprecedented ways of communicating, to give you the power to realize a lifestyle of freedom, liberated from preconceived notions, finding ways to embody the freshest ideas and never failing to stimulate your sensibility—this is the essence of iida’s mission. Expect the newest mobile experiences from the imagination of iida.